3D rendering has been an integral part of marketing plan these days. Over the years, companies have learned to adopt product rendering as part of their marketing campaign. Rendering technologies and methodologies have continued to improve, and everybody is beginning to see the benefits that it offers.
Indeed, 3D rendering makes a lot possible, especially for marketers. Most marketers have even confessed that nothing gives them as much control over every aspect of their digital asset as 3D rendering.
If you are still in doubt about what 3D rendering does for marketers, take a look at these unique benefits of 3D rendering for marketers and why every marketer should consider it in their marketing plans.
- An Opportunity To Create the Impossible
With 3D product rendering, you are equipped to literally create impossible things, from specific environmental conditions to other objects. There's no point spending so much money and time in trying to put up costly sets for a photo shoot that would eventually proof wasteful for your budget.
You can gain access to anything you want, from exotic locations to high-end furniture and even perfect landscaping. The use of 3D data by rendered images creates an entirely new opportunity for you to begin marketing even without having the physical product at hand.
This level of freedom lets you create the best possible outcomes out of nothing.
- Its Flexibility Makes It Scalable in any Marketing Plan
There are some aspects of product design and preparation of market plans that can't be done any other way. Assuming, for instance, that you want to show investors a product that is used at the top of a mountain or at the bottom of a swimming pool, or in different styles and colors, you can’t take a panel through all those stress just to see how your product works.
But 3D product rendering and 3D modeling gives you access to different locations and different styles of usage without the need to go to any impossible location. You don't even have to spend the whole day trying to photograph the same product to get a perfect spot.
The versatility of the resulting 3D assets is something worth talking about too, meaning that they can be used across different marketing medium.
- A Budget-Friendly Way to Convince Clients
When trying to convince clients, you have the options of photography and life representation of products, but you know for sure that product rendering is cost-effective compared to the other options.
Let's say, for instance, that you are looking to launch a new product. To set up a photoshoot for the product, you may need to manufacture prototypes, get them to your chosen site, before being able to set up a photoshoot. All those combine to add extra cost.
Apart from the cost of setting up these photo shoot sets, they mostly end up as dumpster after a shoot. Photorealistic 3D modeling, on the other hand, does not waste physical resources. It is also environmentally safe, so they can be used anywhere, irrespective of prevailing environmental condition.
- Precise and Perfect all the Time
Ever thought about how great it would be to have complete control over the tiniest details in your photos? Well, 3D rendering gives you access to all that.
Since you are mostly rendering images from 3D models, the possibility exists for you to be able to control every detail while keeping the photorealistic qualities. Even during the presentation of 3D floor plans and other 3D walkthrough designs, minor adjustments that would ordinarily have been impossible tasks with photography are no problem for 3D rendering experts.
Marketers in their presentations may be able to take advantage of the level of precision offered by 3D renderings to show off unique product features.
- It Simplifies the Process of Product Marketing
The human brain is naturally programmed to be drawn more to visuals. So, adding visual to any presentation can automatically help for better comprehension and retention. No wonder people are more likely to recall product advertisements with exciting visuals.
3D product rendering allows marketers to add images, interactive graphics, and animations to their campaigns without having to pay out of their noses.
- An Efficient Way To Start Marketing Even Before Developing Your Prototype
It takes a lot to create a new product - from all the time you will need to invest in the expenses you will incur. After sending your engineering files to the manufacturer, you are often left to wait for a prototype to be developed before you can begin marketing.
3D rendering changes all these by providing you with visual marketing assets even before sending the files to a manufacturer.
Think about 3D rendering as a tool that helps your potential customers visualize your new product before seeing the actual product physically.
- Helps You Keep Your Audience Engaged
As a marketer, nothing beats holding the interest of your audience throughout your campaign. Losing the attention of your audience midway into your campaign is akin to losing them as potential customers.
Tools like 3D animation help you to keep them fixated throughout the process, thereby creating a visual experience that includes a more in-depth look into the features of your product.
- Final Thoughts