Over the past few years, the real estate industry has experienced a massive surge in competition, owing to a combination of interesting factors. More and more dealers are trying to make their presence more pronounced in the already congested market. Overlooking the fact that the market is getting more tightened can spell huge doom for any business, and this is the last thing you would want to happen to you.

If you're seeking to be positioned positively in the competition, then you should be thinking about 3D photo-realistic architectural visualization. With this, designers, brokers, builders, contractors, advertisers, and developers will benefit massively. 3D render service has suddenly become the game changer in the real estate industry. Visual presentations would naturally stimulate most of your target, and 3D rendering provides an opportunity to bring them right where you can convince them. Take a moment to review some of the clients we’ve worked for on these links and see for yourself how much benefits 3D rendering brings to Real estate: https://therealdeal.com/2017/05/23/joint-venture-files-for-luxury-condos-in-williamsburg https://www.cityrealty.com/nyc/market-insight/features/future-nyc/sales-launch-boutique-williamsburg-condominium-62-66-north-third-street/14564 https://www.mannpublications.com/mannreportresidential/2018/01/02/living-the-luxe-life/kitchen-2 https://ny.curbed.com/2017/10/3/16409542/williamsburg-condo-renderings-62-66-north-third-street If you're still in doubt about how useful 3D rendering is to the industry, take a moment to review some of the most significant benefits to the industry.

What are the benefits of 3D rendering to the Real Estate Industry?

  • 3D Renders Attract New Clients

Indeed, the human brain gets attracted to lines and shapes more than it does for others. This is a habit that's formed in people subconsciously; often, people irrespective of gender or race tend to prefer shapes that have gentle curves more than they would for others.

You will not be able to test people's responses and expect to get the best with a flat 2D image - not when you know that they would not be able to see the depths and dimensions of the design as you would love them to.


Don't worry, 3D architectural rendering aptly fixes this. Thanks to it, you now have a clear opportunity to show your clients images precisely the way it looks in real life. Naturally, this attracts clients far more than a flat blueprint would because it looks exactly like the real thing.

  • Any Possible Communication Gap is Filled

The real estate industry is a susceptible one where clarity of communication goes a long way in determining your rate of conversion. You don't want to jeopardize your chance of communicating well with a potential client, hence the need for a model that bridges all communication gaps.

With 3D images, clients will be availed the luxury of clear and easy comprehension, even for very complex projects. They don't need to understand all the jargons associated with architecture, design, engineering or any other similar subject. Just as long as they can see, 3D renders would present the whole picture of an estate just the way it is in the physical, so that clients can see and understand without much explanation. As they say, clear pictures speak more than a thousand languages, and that's exactly what 3D rendering does in the real estate industry, presenting the project in a far more explicit and better way than words could ever do. View more

  • Assurance of Flawlessness in Structure and Design

The real estate industry is one where attention is paid to details. Most clients want to see everything, the way it looks right from the contract initiation date. Specific information may seem irrelevant to you, but they may not be irrelevant to your clients; hence the need to work right to present every small detail to them.

Of course, with 3D visualization, flaws are readily detected in structures and designs, and this can be of enormous help to owners, developers, and engineers in ensuring that the estate is made to look as good as it should be, right before the client comes to inspect. Apart from saving you when a client comes to check, detecting flaws earlier helps you save plenty of money that would have been invested in trying to correct the defects.

  • Marketing

In an industry that's as fragmented as the real estate industry, nothing beats finding your rhythm in marketing. While you are looking for the right marketing strategy that will best fit your practice area, you would also want to make sure that your choice marketing strategy brings the needed level of conversion to you.

In reality, you don't even need to wait until you've finished developing a blueprint for marketing before taking off - not when you can use 3D visualization to begin marketing for clients months before your project is completed. Potential buyers in the real estate world are more convinced to buy when they are provided a replica of the finished project even while it's still at its initiation level. This will also give you the opportunity to tweak designs to fit the client's specifications since your project is always being worked on.

  • 3D Rendering Helps to Reduce Time Taken to Make Decisions Significantly

This is probably the best benefit of 3D rendering in the real estate industry. Time is an essential commodity to any business person, so most people embrace options that allow them to save time.

In the real estate world, 3D rendering is the option that helps to cut down negotiation time. All concerned parties, including dealers and customers, can reach an understanding point as quickly as possible because they have every detail they need at their call. With the availability of every information spelled out in 3D imaging, there's almost nothing to delay the process of decision making. This facilitates the whole project in a better way and allows for a considerable amount of time to be saved throughout the process.

There you have it, some of the most interesting benefits of 3D rendering to the real estate industry. Of course, these benefits are unlimited and appears relevant to both the realtor and the customers themselves. Overall, it is safe to say that modern-day real estate marketing cannot be successful without the active inculcation of 3D rendering.


Hire an architectural visualization firm today with the right expertise to provide 3D rendering services, and you'll be surprised at the level of business improvement you will experience. The benefits are much and worth the trial.

In case you’re still doubting about our experience and the level of expertise we bring to 3D renders when we handle them, here are links to a few projects that we’ve handled for a reputable real estate company, and they used our 3D render sell the home, way before it was ready.